Khanbogd Cashmere LLC signs official partnership agreement with South Korea’s Elyon Tour & Home Shopping
National manufacturer Khanbogd Cashmere LLC has signed an official partnership agreement with South Korea’s Elyon Tour & Home Shopping.
The signing ceremony was attended by T. Jambaltseren, State Secretary of the Ministry of Food, Agriculture and Light Industry; M. Dondogdorj, Director of the Department for Policy Implementation Coordination at the Ministry; B. Javkhlan, Advisor to the President of Mongolia on Project and Program Coordination and Civil Society Policy; as well as the management and representatives of both organizations.
Under the partnership, Khanbogd Cashmere LLC’s high-quality cashmere products of Mongolian origin will become accessible to South Korean consumers through online shopping, television home shopping, and other sales channels.
The two parties agreed to cooperate in promoting the value of Mongolian cashmere, sustainable production, and Mongolian national brands in international markets, while developing a long-term strategic partnership.
This agreement marks an important step toward expanding export opportunities for Mongolia’s cashmere industry and strengthening the Khanbogd brand’s position in the South Korean market.